BFORE IS A BRAND STRATEGY AND INTEGRATED COMMUNICATIONS AGENCY, BASED IN THE MIDDLE EAST WITH OFFICES IN DUBAI, FOR ESTABLISHED BEAUTY AND WELLNESS BRANDS.
We are strategically obsessive. Our team of 15 specialists brings deep regional fluency and global standards to every brief. We move quickly, think creatively, and stay relentlessly focused on what drives real impact for your brand.
We are tailored to you. No two brands are the same and neither is our approach. We work as a true extension of your team, building strategies around your vision, your audience, and the communities that will champion you most.
Founded by Bridie Forster, a luxury brand communications strategist with over 20 years of experience across the Middle East, India and South Africa at some of the world’s most iconic and influential beauty houses, including a decade at Parfums Christian Dior, BFORE specialises in high-end communication, branding, and influencer + VIP management, tailored to brands and founders with passion and integrity.
“IN THE DYNAMIC AND FIERCELY COMPETITIVE BEAUTY LANDSCAPE, WHERE STANDING OUT IS ESSENTIAL, A COMMUNICATIONS PARTNER WHO UNDERSTANDS HOW TO TELL YOUR BRAND'S STORY THROUGH ORGANIC, EARNED MEDIA, RELEVANT AUTHENTIC INFLUENCER COLLABORATIONS AND A CURATED COMMUNITY IS INVALUABLE.”
BRIDIE FORSTER, FOUNDER
LEADERSHIP TEAM
GENWA MINATO
Associate Director
JENIN ATARI
Account Director
LANA NAJI
Senior Account Manager
IN PARTNERSHIP WITH CGC GLOBAL
BFORE in partnership with CGC Global brings a global and unified offering to brands, enabling a global strategy to be realised with local relevancy, amplified across our network.
Today CGC represents the worlds leading beauty brands & storytellers of tomorrow.
Having worked together at Estee Lauder Companies, both Clare Goodwin & Bridie Forster share similar values, and approach to this ever-changing industry, recognising the need for brands to adopt a consistent cohesive collaborative global strategy.
