BFORE AGENCY IS A FULL-SERVICE BRAND-BUILDING AND COMMUNICATIONS AGENCY SPECIALISING IN BEAUTY AND WELLNESS. HEADQUARTERED IN DUBAI, WE OPERATE WITH REGIONAL EXPERTISE AND A GLOBAL PERSPECTIVE, DELIVERING IMPACT ACROSS THE MIDDLE EAST.
Built on a deep understanding of brand equity and cultural relevance, BFORE is known for its strategic, insight-led approach. We partner with founders and brands to craft distinctive narratives, translating them into integrated communications strategies spanning influencer engagement, paid campaigns, immersive experiences and brand partnerships.
With a strong track record in launching and scaling brands in the region, we combine sharp strategy with considered execution to ensure brands resonate within the cultural zeitgeist while driving measurable commercial growth. From community-led moments to high-impact activations, every touchpoint is designed to build longevity, relevance and desire.
Bridie and her team bring deep regional fluency and global standards to every brief — moving quickly, thinking creatively, and staying focused on what delivers real impact.
We are tailored by design. No two brands are the same, and neither is our approach. We embed as a true extension of your team, shaping strategies around your vision, your audience, and the communities that will champion you.
Founded by Bridie Forster, a luxury brand communications strategist with over 20 years of experience across the Middle East, India and South Africa at some of the world’s most iconic and influential beauty houses, including a decade at Parfums Christian Dior, BFORE specialises in high-end communication and influencer + VIP management, tailored to brands and founders with passion and integrity.
"FOCUSED ON SHAPING THE BRANDS OF TODAY AND TOMORROW, WE CREATE THE CONDITIONS FOR BRANDS TO LEAD CULTURALLY, SCALE ACROSS THE MIDDLE EAST AND ACHIEVE SUSTAINED COMMERCIAL SUCCESS."
BRIDIE FORSTER, FOUNDER
LEADERSHIP TEAM
GENWA MINATO
Associate Director
JENIN ATARI
Account Director
LANA NAJI
Senior Account Manager
IN PARTNERSHIP WITH CGC GLOBAL
BFORE in partnership with CGC Global brings a global and unified offering to brands, enabling a global strategy to be realised with local relevancy, amplified across our network.
Today CGC represents the worlds leading beauty brands & storytellers of tomorrow.
Having worked together at Estee Lauder Companies, both Clare Goodwin & Bridie Forster share similar values, and approach to this ever-changing industry, recognising the need for brands to adopt a consistent cohesive collaborative global strategy.
