BFORE IS A BRAND STRATEGY AND INTEGRATED COMMUNICATIONS AGENCY, BASED IN THE MIDDLE EAST, FOR ESTABLISHED AND EMERGING BEAUTY AND WELLNESS BRANDS.

Founded by Bridie Forster, a luxury brand communications strategist with over 20 years of experience at some of the world’s most iconic and influential beauty houses, including a decade at Parfums Christian Dior and earlier roles at Estée Lauder leading communications for La Mer, Bobbi Brown, and Jo Malone across the Middle East and India, BFORE was built to offer a culturally attuned, elevated and strategically curated approach to brand building in the region.

Bridie brings deep local knowledge and global insight having led communications across 40 markets for Dior Beauty, she understands both the scale and nuance needed to deliver impact in a crowded space. Her track record of launching major brand image moments, driving VIP engagement, and leading large-scale regional campaigns laid the foundation for what BFORE offers today: a solutions-driven model, grounded in strategic storytelling powered by deep market expertise, creative agility and authentic community building alongside relationships that drive real advocacy.

BFORE with its team of 10 seasoned specialists has earned the trust of brands defining the future of beauty and wellness.

Our backgrounds span luxury legacy, prestige and disruptive newcomers, giving us a unique perspective on how to translate brand vision into regional relevance and results.

We specialise in launching global brands into the Middle East through strategic market entry, influencer and KOL programming, content creation, VIP clienteling, and meaningful amplification. At our core, we believe in building brands that keep the right company, curating tastemaker, media, and cultural connections that resonate, endure, and elevate.

“In the dynamic and fiercely competitive beauty landscape, where standing out is essential, a communications partner who understands how to tell your brand’s story through organic, earned media, relevant authentic influencer collaborations and a curated community is invaluable.”

Bridie Forster, Founder of BFORE

IN PARTNERSHIP WITH CGC GLOBAL

BFORE in partnership with CGC Global brings a global and unified offering to brands, enabling a global strategy to be realised with local relevancy, amplified across our network.

In 2018 Clare Goodwin launched, CGC, an integrated communications agency that builds brands and talent through the power of storytelling. Recognising a rapidly evolving media landscape and the need for an integrated approach to communications that values media relationships, relevant social endorsement, creative content curation and a curated community to build brand loyalty and engagement.

Today CGC represents the worlds leading beauty brands & storytellers of tomorrow.

Having worked together at Estee Lauder Companies, both Clare Goodwin & Bridie Forster share similar values, and approach to this ever-changing industry, recognising the need for brands to adopt a consistent cohesive collaborative global strategy.