BFORE IS A BRAND STRATEGY AND INTEGRATED COMMUNICATIONS AGENCY, BASED IN THE MIDDLE EAST, FOR ESTABLISHED AND EMERGING BEAUTY AND WELLNESS BRANDS.

At BFORE we advocate for brands that are exciting.

We go beyond conventional strategies, bringing a service that is tailored to each brand’s needs, delivering exceptional results.

We bring our strategic and culturally-relevant vision, leveraging our relationships and expertise to tell your brand’s story, ensuring you stand out in the fiercely competitive beauty and wellness landscape.

Through our network, we create influencer marketing campaigns and partnerships that are both relevant and impactful.

We curate connections across beauty, wellness, fashion, and lifestyle communities to ensure your brand ‘keeps the right company’ and develops authentic partnerships that will engage your audience.

BFORE’s founder, Bridie Forster has been based in Middle East for 20 years and leads the team of communications specialists who bring their expertise, connections and savoir faire to offer a solutions-driven approach for our portfolio of brands.

“In the dynamic and fiercely competitive beauty landscape, where standing out is essential, a communications partner who understands how to tell your brand’s story through organic, earned media, relevant authentic influencer collaborations and a curated community is invaluable.”

Bridie Forster, Founder of BFORE

IN PARTNERSHIP WITH CGC GLOBAL

BFORE in partnership with CGC Global brings a global and unified offering to brands, enabling a global strategy to be realised with local relevancy, amplified across our network.

In 2018 Clare Goodwin launched, CGC, an integrated communications agency that builds brands and talent through the power of storytelling. Recognising a rapidly evolving media landscape and the need for an integrated approach to communications that values media relationships, relevant social endorsement, creative content curation and a curated community to build brand loyalty and engagement.

Today CGC represents the worlds leading beauty brands & storytellers of tomorrow.

Having worked together at Estee Lauder Companies, both Clare Goodwin & Bridie Forster share similar values, and approach to this ever-changing industry, recognising the need for brands to adopt a consistent cohesive collaborative global strategy.